How classic marketing helped us change our navigation

I find it interesting that some of the old classic marketing concepts still hold true today in this modern digital age, just as when they were first created.

One of those is Marketing Myopia which I learned back at Uni (a long time ago!). Marketing Myopia was a term coined by Theodore Levitt for Harvard Business Review in the 1960’s. Essentially it was around how marketing fails when businesses focus on the features of the product opposed to promoting the benefits.

Some companies excel at getting across the benifit message (hello Apple), others don’t!  Having learned about it, progressed in my career, even lectured clients about it, I was shocked when I caught myself being myopic with my own product.

It’s all about the benefits and how it makes you feel, not the features!

Motivii has progressed from a simple mobile app, to a comprehensive platform that allows individuals to better connect at work, manage their objectives, have better reviews and much, much more. However, by the start of this year we realised that we had a problem. The mistake we made was to structure the product linked to the features, and your role in an organisation, opposed to the benefits for you as a manager or an employee.  For example, to access some of our features you had to click into Me or My Team in the Motivii navigation, before being given access to tools that were repeated in both areas… everything felt a bit buried.  

At the start of the year we were running lots of internal brainstorming and talking to clients about how they benefited from using Motivii. This was when we realised, in what only can be described as a lightbulb moment, that we essentially helped employees record how they feel at work, connect and have better meetings and one-to-one conversations or learn overtime how they, their team or organisation feel, giving them perspective on what to improve and change.  We kept going back to how we could get these three elements and their connected tools clearly into the product. Then the light bulb moment hit… why don’t we just make this our navigation!

This week I’m very excited to announce that after a huge effort by the team (thank you) we are ready to launch our brand new navigation. Record, Connect and Learn on Motivii.com.

Already from getting feedback from clients we can see this this makes a tangible difference. Our next plan is to update our native mobile apps with the same navigation structure and then expand this new approach.  

This whole experience reminds me to always put the customer at the heart of what you do and describe the product in a way that makes sense to them, not to yourself. Plus some of the old classic marketing principles still hold true and you should always practice what you preach 😊.

 

Brexit and how real time staff feedback can help the future roller coaster ahead

FlagSo it is the talk of the town, country and global markets – Britain leaving the EU. What does it mean for business, jobs and the future of work in the UK?  Who knows? The only thing we do know is that we are going to be in for a period of uncertainty.

I heard entrepreneur and investor Jon Bradford say that he’s “seen and heard more interesting debate in the last 2 days than the last 2 decades.” And it’s true. Debate is good, no matter what side of the fence you are on, debate and feedback leads to agreement in new direction. It’s just a shame sometimes that it takes such a big thing to shock people into action.

Many employees are worried what this new direction means for their jobs. Managers are worried about what it means for their teams. Organisations are concerned about what this means for the future of their business. So how do we manage these worries?

Apathy is not the answer. The solution I believe in is to keep talking, keep giving feedback and ensure that each of us participates in making things better. If we are not part of this conversation then we run the risk of other people setting the agenda for us.

One of the reasons I founded Motivii was to encourage staff to constantly feedback about how they felt at work, to encourage managers to get information on their team so they could better support them and to help organisations improve work by better understanding how their staff are feeling in real time.

I’m positive that by encouraging continuous feedback, we can help not only make work better but also help our country head in the right direction.

Simply Mindful

photo-1441716844725-09cedc13a4e7The recognised benefits of Mindfulness are vast; improved focus and attention, an improved immune system, improved relationships and a reduction in symptoms relating to stress, anxiety and depression all form part of a long list (Gotink, 2015).

Mindfulness simply means awareness and being present in the moment without judgment and draws on techniques used in meditation and yoga. Trying to incorporate Mindfulness into your working day can be a challenge but just a few minutes of mindfulness each day is enough to obtain many of the benefits so it is definitely worth giving it a go.

The good news is Mindfulness at work will not require you to take up the lotus position on top of your desk. In fact, no one need know that you are taking a few minutes out of whatever you are doing to be present in the here and now. Here are a few ideas that might help you fit in Mindfulness to your working day.

  1. A great way to start your working day is by taking a few minutes on the bus or train to close your eyes and focus on your breathing. Count the breaths if this helps. You will be amazed at how relaxed you feel afterwards.
  2. Set a reminder to take a two-minute break to repeat this breathing exercise at some point in your day. Don’t worry if you get easily distracted by your thoughts whilst doing this exercise – just gently bring yourself back to focus on the breath again.
  3. When you are eating your lunch, spend a few minutes to think about what you are eating; the taste and texture. If you are drinking a tea or coffee, spend a few moments thinking about how it feels to hold the cup.
  4. When you leave your desk to take a walk, focus your attention only on the contact of your feet with the ground and if your mind wanders, bring it back to this sensation.

Focusing your attention in the present and will allow you to recenter and recharge your energy for the rest of your day. Don’t forget to get in contact with us at Motivii to share your favourite Mindfulness at work tips! (hello@motivii.com).

3 is the magic number

3 Magic NumberHere are the thoughts from Eamon, the founder of Motivii on 3 being the magic number…

It all started by feeling overwhelmed with too many things to do at work. I always found when I listed all the things I needed to do instantly my motivation would dip.

Separately when I was pitching people they seemed to get confused if I tried to sell in too many benefits. Without realising I started to limit myself to never trying to explain more than three things in one go. Actions following a meeting started being limited to to three things. And it worked! People remembered more, followed up on the actions and I started winning more deals.

I thought that I was onto something special… then I realised I was not the first person to understand the magic of 3!

If you look at politicians explaining ideas typically the better ones limit themselves to just three points. Even counting it on their fingers while presenting.

You can see the rule to three appearing everywhere:

  • Beginning, Middle, End – story telling
  • Veni, Vidi, Vici – Julius Caesar
  • Stop, Look , Listen – highway code
  • Thinner, lighter, and faster – Steve Job’s iPad 2 launch
  • Work, Rest, Play – Mars advertising campaign.

If you talk to psychologists they will tell you the human brain is fine tuned to remember three things. Ask it to remember more and you start running into trouble. Even things like telephone numbers, most people break it into around three groups of numbers to make it easier to remember.

On realising, that I liked keeping things to three I started writing down my three highlights of the week, the three challenges and the three things I wanted to focus on the next week. This simple list started helping me reflect and plan better. It felt like I had less to do and I got more done. I started to call it my Top3 report. (Highlights, Challenges and Focus are three things by themselves).

I know it’s not rocket science, but when I started getting everyone I worked with doing their own Top3, the benefits started being huge. Communication improved, stress was reduced and we started really nailing the important things.

However, it was still a very manual process. I wanted to get automated reminders to complete my weekly Top3; I wanted to do it quickly on my mobile; I wanted to add the option to answer anonymous questions; get automatic summary emails for my team; and I wanted the system to generate insight like, word clouds, run sentiment analysis and more… (I can’t help but want more than three things 😉

Though I looked, I couldn’t find anything in the market that could help. So… if you can’t find it build it. 

One year later the magic of 3 has helped launch Motivii which is making work better at GSK, Lloyds Banks, Find My Past and many more companies. And yes, Top3 is built into the service helping create fast feedback for employees, managers and organisations.

I Fear Presenting Too!

PresentingAn amazing 75% of people fear public speaking, or “presenting”! As the CEO of Motivii, I’ve given hundreds of presentations and often hear feedback that I must not get worried or nervous about presenting nowadays. But here is the the thing… I do! I still feel slightly sick before each presentation, my heart rate rushes at the start, sometimes my mind goes blank and sleeping is somewhat a challenge the night before.

For a while I fought to get rid of and master these negative challenges around presenting. I read a lot, I talked to lots of people, I tried many different things. And then I had a lightbulb moment… these things are good! Without them I would never experience massive highs at the end of my presentations. I needed the nervousness to show myself that I cared, and that what I was presenting matters.

Based on my experience, here are some of the top tips for being a good presenter:

  • Welcome the butterflies when they appear, it shows that you care about what you are presenting, they are normal.
  • Relax, try and speak slowly. Your nerves normally make you talk faster than you realise.
  • Own the moment. You’re here, you’re doing this, so don’t back down when you stand up. Try and embrace the moment.
  • Pick one or two people to focus on in the audience, it helps calm you down and feels like you’re talking to an individual.

Finally, savour the moment at the end, well done and enjoy the rush.

Happiness vs Motivation

Whats better motivation or happiness?
Motivation vs Happiness

It is one of our big debates in the office… what’s more important: motivation or happiness?

Can you be unhappy but motivated? 74% of you, employees using Motivii, think that you can. So let’s examine each side of the coin.

Many organisations want to improve the happiness of their employees. And, as individuals, we all strive for happiness in our own lives too. Wanting to be happy is an essential human experience, however, as we all know, it’s never simple to achieve. What makes you happy may make another person sad.

Happiness is also a ‘peak emotion’. What that means is that something has to happen for happiness to be achieved. The harder something is to achieve, the more happy we are once we have achieved it. This is the happiness paradox which means that sometimes you need to struggle before experiencing happiness. So what keeps you going when things are hard?

This is where motivation comes in. Motivation acts as the fuel that keeps you going. The thought of being happy or achieving something motivates. Being in an engaging environment motivates. Having the support of your boss and colleagues motivates. Having the right package at work motivates. Dan Pink who wrote ‘Motivate’ the book, talks about motivation at work as being a combination of employee benefits (pay, package etc..) but also, importantly, having a purpose, becoming master of what you do and being given autonomy in your role.

Happiness and motivation are linked, they are both important. But happiness and what impacts it is a much more complex issue. The system of levers that affect motivation is a bit more clear cut, so it’s simpler for all of us as individuals or organisations to concentrate on the things that motivate, rather than figuring out what will truly make someone happy in that particular moment.

This is why Motivii focuses on motivation. Because if we can improve it, then we improve happiness, engagement, fulfillment and everything else that you feel once you have achieved something.